Agenda

Check out what we have planned for you:

8:30 - 9:30 Registration

On-stage Show

9:30 - 10:10

Opening Keynote Presentation

9:30 - 10:10

Digital Technologies & Global Consumer Preferences: Collision

Scott Neuman :

How consumer interaction with products and services is shifting into a new realm of digital age


Larry Kim :
8 Mind-Blowing SEO Experiments that Will Forever Change Your Approach to SEO

10:30 - 11:30
11:30 - 12:00 Coffee & Networking

DEVELOPING A SUCCESSFUL DIGITAL STRATEGY

Billy Draper :

On-demand consumer and the sharing economy


Warren Knight :
Evolution Of The Online Customer

12:00 - 13:00
13:00 - 14:00 Networking Lunch

WORKSHOP: VIRTUAL REALITY ADVERSTISING: THE FIRST-EVER MEDIUM WITHIN US!


VR as a new ad platform: Breaking free from flat advertisement

14:00 - 14:30

NEUROMARKETING AND ITS APPLICATIONS IN DIGITAL MARKETING

Prof. Diana Derval :

It's all a matter of perception: How to attract and convert digital consumers


Moran Cerf :

Taking your customer's journey to a whole new level using innovative neuromarketing methods


Antonio Casals Mimbrero :

How the consumer behavior’s neuro-research, using the Neuromap™ methodology, is applied for the development of the contents and delivery techniques for a unique digital strategy.


PANEL DISCUSSION

14:30 - 16:30

REAL-TIME MARKETING AUTOMATION

Hedley Aylott :
Marketing automation perspective: how to achieve established goals trough marketing automation strategy

16:30 - 17:00
17:00 - 20:00 Pub Crawls
20:00 - 00:00
Boat Sightseeing
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Networking Tour (VIP-Only)
9:00 - 10:00 Breakfast & Networking

DATA-DRIVEN MARKETING STRATEGIES: WHAT DATA TELL US ABOUT THE CUSTOMER

Marcus Tober :

Addressing consumers’ on demand behavior and discussing how brands can keep up with responding to this attitude in a relevant and timely manner


Dr. Maryam Ramezani-Bartsch :

How Big Data enables consumer insights and personalization


TBA :
Using analytics to facilitate customer understanding and choose a reliable data management platform

10:00 - 11:30

THE ART AND SCIENCE OF A DIGITAL CONTENT STRATEGY: OBJECTIVES, METRICS AND CONTENT PRODUCTION

Stanislas Magniant :

Identifying a comprehensive content strategy for the right communication approach across all digital platforms


Nibras Kardaman :
Multi-platform storytelling in news media

11:30 - 12:30
12:30 - 13:30 Networking Lunch

DISPLAY ADVERTISING: OPTIMISING CONVERSIONS VIA TARGETING AND REMARKETING

Mike Germano :

The Value in Being the Outsider


Kieran Flanagan :

How to Create Product Driven Growth


Cathal Melinn :
What Can Live Streaming Learn from Reality TV?

13:30 - 15:00

SEO MASTERCLASS: TIPS AND TOOLS TO OPTIMISE YOUR WEBSITE PERFORMANCE


An overview of the latest tools and technologies to optimize site performance and monetize your website. From site analytics, performance and availability monitoring to keyword density analysis, best practice link development, site audit, meta-tags and meta-data, blog content development and content sharing via social media you will learn all the essentials needed to increase website traffic, grow your customer base and become a SEO expert

15:00 - 15:30

DIGITAL FOR B2B: BECOMING A LEADER

TBA :

The altering customer expectations of B2B marketing, its value proposition and what is the recipe for becoming a digital B2B leader today


Gary Milner :
The Wind at Your Back—Anticipating the Storm, Embracing the Opportunity

15:30 - 16:30

BUILDING MUTUALLY BENEFICIAL AND LONG-LASTING RELATIONSHIPS WITH INFLUENCERS

Suzanne Flinkenflögel :

The importance of local influencers in a global communications strategy


Marie Langhout-Franklin :
Turning brand loyalty in to Advocacy

16:30 - 17:30
17:30 - 22:00 Pub Crawls
22:00 - 00:00
Private Party at one of the Prague's Best Nightclubs
Closing of Digirush Conference